A critical activity for any SEO campaign is competitive analysis. This step should correctly identify your true competitors and provide fundamental data to help establish your overall search engine optimization strategy.
At SEO Atlanta, we use a multi-phase approach to identifying and analyzing your competition.
1. Identify Your Potential SEO Competitors
This initial phase is key to a solid foundation, and should be completed for new and established businesses. It’s critical to identify not just companies or websites that offer the same products or services, but any site that competes for a top ranking for your target keywords.
2. Validate Your SEO Competitors
Once you have a list of possible competitors, it’s time to validate their importance to your SEO campaign. We analyze and sort websites that are already ranking for your target keywords. Once the top competitors are identified, we expand the list of potential keyword targets from their websites. These represent new keyword opportunities for our SEO strategy.
3. Compare Your Site With Your SEO Competitors
Now that we have a list of true competitors, we can compare your site using all of the relevant data to prioritize competitor keywords by search volume and identify any niche terms that might be successful for your SEO campaign. We even run SEO Audits on competitor websites to see how your site stacks up.
These steps help to identify your top keyword competitors and are integrated into our optimization and monitoring process to show the success of the campaign.
Monthly Competitive Analysis Tasks
- Visibility Comparisons
- Total Backlinks Per Competitor
- Alexa Traffic Rank Estimates
- Traffic Estimated by Compete.com
- Google Page Rank
- Moz Page Authority
- Moz Domain Authority
- Total Backlinks
- Linking Domains
- Linking Pages
- Backlinks from .GOV
- Backlinks from .EDU
- Image Backlinks
- Nofollow Backlinks
- Sitewide Backlinks
- Social Citations for Facebook,Google+ & Twitter
- Average Keyword Ranking
- Site Visibility Top 1, 5, 10, 20 & 30
- Keyword Rank Comparison for Google, Bing & Yahoo!